Client: Pastéis de Molho
Timeline: May 2021 - July 2021

My Role:
+ Brand Strategy & Messaging
+ Visual Identity
+ Packaging
+ Social media design
+ Illustrations

Traditionally delicious.

Pastéis de Molho is a small local bakery located in a northern village in Portugal called Boidobra. The one woman led bakery focuses on producing homemade baked goods with high quality ingredients and traditional recipes. This small business started off as only selling Pastéis de Molho, a traditional savoury pastry from Boidobra, now Carla shares her love for baking with over 300 customers. The menu includes traditional sweets and savoury goods. 

Being it a small business, it was important that the brand represented the owner's personality, her drive and joy for life. The custom script logo paired with the organic illustrations and a bright and vibrant colour palette did just that. Pastéis de Molho is modern, it’s fun and it’s alive.