Client: My Little Elephant
Timeline: May 2021 - September 2021
My Role:
+ Brand Strategy & Messaging
+ Brand Identity
+ Brand Guidelines
+ Packaging
+ Web design
+ Social Media design

One-of-a-kind Rattan Toys.

My Little Elephant is an online shop that provides it’s eco-conscious clients with toys handmade in Indonesia. Every toy is one-of-a-kind, made of sustainable materials and the same rattan colours, for everyone regardless of their gender.

The owner had a very clear vision of what she wanted for her brand. She wanted it to be a place to which parents could turn to for sustainable, unique and gender neutral toys. She wanted the next generations to be able to play with no restrictions and with the earth in mind. And I did just that, I created a brand identity that illustrates My Little Elephant’s essence by merging hand drawn icons and patterns, with natural textures and minimalistic product photography.